Warriors help Modus launch new venture

Stars from Guinness Premiership giants Worcester Warriors were on hand to make sure Official Creative Partner, Modus Creative, launched a new city venture in style.

Warriors and Modus Creative have formed a strong and close working relationship over the last 12 months with the city firm a driving force behind the exciting re-launch of the club’s identity this week.

The Worcester-based design, marketing and publishing agency, with local and national clients working across a range of media, helped create the new face for Warriors by overseeing focus groups, interviews with fans and designing the identity of the club. They also provide the club with all of their marketing collateral, advertising and promotional activity.

Modus are a multi-disciplined, innovative, fun and dynamic team that offer work based on fresh inspired thinking.

And the successful city firm have now broadened their horizons even further by launching a new print business, Modus Print, in conjunction with Printing.com plc at newly refurbished offices at 40b The Tything.

Print will offer all the benefits of their franchise with printing.com (voted franchise of the year 2004), providing high quality, affordable four colour process print and design with Modus’s state of the art digital in house printing. Digital printing will enable customers to have same day print ranging from business cards and stationery to brochures, posters and flyers.

Sixways Stadium stars Dale Rasmussen and Craig Gillies joined staff to officially launch the new city centre shop and were joined by Warriors official kit provider, Kukri, who provided Modus Print with specially designed staff uniforms.

Modus Managing Director Roger Marshall said: “The launch of Modus Print, a new innovative one stop print and design store in Worcester, will bring Modus Creative’s quality and expertise to the local business’s and retail community at an extremely competitive price. We are combining the national branding, pricing and high street presence of printing.com’s printing expertise with our own marketing and design skills. We are adding an in-store digital print facility giving our customers a massive range of printing options and turnaround times, with bigger jobs and detailed design options available from Foregate Street based Modus Creative.”

Charlie Little, General Manager at Worcester Warriors, said: “Modus have presented us with a fantastic, helpful and creative service since we joined forces. Their ongoing enthusiasm, commitment and creative skills have enabled Warriors to deliver so much more in terms of marketing and value for money. They are also very professional and good fun to work with. We wish them success in this new venture and look forward to their continued support.”