Worcester Warriors are determined to show they are premier class on and off the pitch – with the launch of ‘Sixways Events’.
The Sixways complex is unlike any other development in the UK, a multi-purpose 65-acre venue that can be used every single day of the year.
Sixways is not only home to Worcester Warriors but also Sixways Events, our successful conference, banqueting, hospitality and events business that is spearheaded by Commercial Director Kathy Leather and her dedicated team.
Be it business or pleasure, the team at Sixways Events pride themselves on a flexible, creative and innovative approach using the facilities we have on offer that cater from one to 1,000 guests.
The redevelopment of an £8million East Stand this summer will ensure Sixways Events grows to an even bigger market. The revamped stand includes 120 metres of new pitch side hospitality with corporate boxes, lounges and function rooms, private balconies and bars and a touchline pitch view restaurant.
“We have just produced a fantastic new corporate brochure to give everybody the opportunity to see what we offer at Sixways Events,” said Kathy Leather, Commercial Director at Warriors.
“There is so much versatility at the club now and we have been growing and developing the non-matchday activity over the last decade.
“It has had steady growth thanks to hard work and the wonderful support of the local community.
“A number of local and national companies already use this site and the variety of events we can offer. They do that because we are flexible and don’t just sell them a package, instead we find out what they need from an event and show them how we can make it become a reality.
“We take the headache and hard work away so when they put on an event they can relax and concentrate on the day ahead with their customers or staff.
“Having an event in a rugby stadium really is a unique environment. It has a nice family feeling and you could even get the chance to bump into international rugby players or see them train. It certainly beats sitting in a function room or square box – sometimes you will be overlooking the pitch and might see players training and warming up.”
Kathy added the club boasted a range of rooms and facilities that would only improve with the multi-million pound redevelopment of the East Stand.
“We will have at Sixways, from next year, a single room that can cater for 500 sit down diners in a formal environment that will make it one of the largest dining areas in the region,” she added.
“We are also able to offer one of our 60 suites with small breakout rooms and meeting rooms. We are all based on 65-acre site with various pitches which are ideal for team building and perfect for exercise and events outside.
“The main stadium pitch was licensed for a huge capacity when we held the Status Quo concert last year. It is only the amount of construction work that is going on this summer that has stopped us from hosting another Sixways Live event in 2008. However, we are already looking at doing something in 2009.
“We have now introduced a new logo for Sixways Events that is bright and modern, different to the traditional. But as a club we are breaking the boundaries with what we are doing at Sixways Events and would encourage people to get in touch with us and see what we can offer them.”
Charlie Little, General Manager at Warriors, added: “On the back of our facilities and, in particular, on the back of the excellent work done by Kathy Leather and the commercial and events team, we are now at a point where the new development gives us the opportunity to further develop and enhance our conferencing and banqueting and events business.
“All that needs a brand and we have created an identity that represents us in Sixways Events.”
“It is very closely associated with rugby because our unique selling point is that we are based at a Guinness Premiership rugby club. But we are not forgetting our base and the loyal fans and businesses that support us and therefore the three pears are included in this brand as we felt it was the best use of the Worcester association.”