Warriors and Warwickshire-based Lee Sanitation Ltd have agreed a deal to sponsor the North Stand at Sixways.
The deal will see the stand renamed as The Lee San Stand for the next three years.
As part of the deal, Lee Sanitation will invite junior rugby clubs to watch Premiership rugby from the Lee San Stand as part of their strategy to support junior rugby within the area.
Lee San, part of the Pump Technology Group, believes that sport is integral in developing skills, character, belief and ambition and, as a result, children of all ages, abilities and backgrounds can achieve more in their lives and ultimately the wider community too.
It is this ethos that drives the Pump Technology Group to support other organisations that also promote community engagement.
Worcester Warriors is the latest in a line of sporting clubs sponsored by the Group.
Other clubs include London Irish, AFC Bournemouth, Brixham RFC and Tadley RFC.
Commercial Sales Director at Pump Technology Jonathan Barker said: “We are delighted to add our name to the North Stand at Sixways.
“Lee Sanitation has its roots in Warwickshire and naturally we are delighted to support our local community with this investment.”
Warriors Head of Partnerships Leyton Williams commented: “It’s great to add Lee Sanitation to the growing list of Warriors partners.
“Their logo will be proudly placed on top of the North Stand and this will raise their company profile locally, while their ambitions to widen participation and engagement in rugby will be a great benefit to our community.”