Warriors unveil digital transformation of Sixways

Warriors have partnered with stadium technology specialists ADI to install two new giant LED screens and digital ribbons at Sixways.

The screens will be erected in the south-west and south-east corners of the stadium and will be linked by the ribbons across the length of the South Stand.

The displays will bring the latest high-resolution LED technology to Sixways, creating a high- impact, creative platform through which the club can interact with fans.

Work will begin on installation this month (August) with the aim of having the new screens and digital ribbon ready for the opening Gallagher Premiership match against Leicester Tigers at Sixways on Saturday October 19.

As well as installing the new display technology, ADI will connect the stadium to its remote production facility in Preston where a team of producers, editors and graphics operators will create and manage the live matchday content delivered into the stadium.

“We can’t wait to welcome fans back to their new-look home at the start of the season. The new display infrastructure won’t just transform the appearance of the stadium, though – it will revolutionise the way fans experience the game,” said Worcester Warriors Operations Director Peter Kelly.

“We’re working closely with ADI to deliver a fan-first content strategy that will enhance the matchday experience whilst also creating a valuable platform for our partners.

“We want to create one of the best experiences in live sport – not just in rugby. So it’s important to us that the new displays are used to create a highly interactive experience for fans. That means bringing together the best of social media, match stats, and creative video content to create a meaningful experience that feels new and exciting every week.
“The team at ADI have helped us at every stage of the process – they’ve provided the answers to every technical, commercial and content question we’ve had to define a really strong solution. The end result won’t just look incredible but, thanks to ADI’s guidance, we’re confident it will deliver on key fan engagement and commercial goals.”

The digital infrastructure will also bring new opportunities for Warriors’ commercial partners, who will be able to interact with fans in a far more creative and dynamic way.

Warriors will launch a range of new commercial opportunities to help regional and national partners utilise the new digital infrastructure, and have worked with ADI to develop a new Business Club scheme which offers opportunities for businesses large and small.

“We absolutely love projects like this, as they draw on the best of our talents. Working in collaboration with Worcester Warriors we were able to help the club not only choose the best technology to meet their needs, but also to create engaging content, whilst offering insight into the best way in which the club can provide value for brand partners,” said ADI CEO, Geraint Williams.

Information on ADI’s stadium display technology is available at www.adi.tv/sport

(Please note that the image attached to this article is an artist’s impression).