Warriors have appointed Adam Palfrey as the club’s new Commercial Director.
Palfrey has previous experience in top flight rugby having worked for Swansea-based Ospreys as their Head of Commercial for two years and his CV also includes roles in football.
He previously worked as Head of Sales Asia for Italian football giants Inter Milan, Commercial Director of Brisbane Roar FC and as a consultant with the Singapore Rugby Union.
Palfrey, who has a Masters Degree in Land Economy from Cambridge University, will be responsible for the Commercial, Events and Food and Beverage Departments at Sixways and for growing revenues across the club as a whole.
“We are delighted to welcome Adam to Warriors and see his appointment as a significant one at a time of exciting growth for the club,” said Warriors’ Managing Director Peter Kelly.
“Adam’s appointment will enhance the stable and very capable teams that we have at Sixways and the outstanding work that they have done in what has been a difficult and challenging period for most businesses, professional sports clubs in particular.
“Our aim is to make Warriors a sustainable rugby club and to do that we need to generate more revenue from non-matchday activities.
“We believe that Adam’s experience in professional sport will be of huge benefit as we emerge stronger from lockdown and into a period of development.”
Palfrey will report to Kelly and will sit on the Board at Sixways.
“I’m delighted to be joining the Warriors family at such a pivotal and exciting time and can’t wait to get started,” Palfrey said.