In support of Rainbow Laces, a new Aviva Premiership Rugby logo has been unveiled today that includes a rainbow element which will be used in Round 9 of the competition between November 24-26.
Round 9 will see:
• Match official shirts carrying the new logo.
• Branding at matches including Rainbow Laces messaging or turning rainbow to celebrate the weekend.
• Adverts in all matchday programmes.
• LEDs pitchside supporting the campaign.
• Pitch-painting at selected matches.
• The option for players and staff to wear rainbow laces to show support.
• Rainbow Laces handed out to fans at all Aviva Premiership matches that weekend.
The weekend will form part of Premiership Rugby’s commitment to working with Stonewall over the coming months.
Tom Daniell, Marketing Director from Aviva, said: “As a founder member of Team Pride, Aviva is committed to supporting and raising awareness of LGBT inclusion and we are excited to work with Premiership Rugby this year to bring our support to life during the dedicated weekend.
“We know that rugby is a values-driven sport and that Premiership Rugby embodies these values, so this weekend will be a great showcase for our support for LGBT players, fans, supporters and staff members.”
Dominic Hayes, Commercial Director at Premiership Rugby, said: “At Premiership Rugby we are committed to our values of inclusion and respect, and as part of that we want everyone who engages at any level to feel welcome.
“We have supported Rainbow Laces since 2014 and we work with a number of organisations on our inclusion work, so this campaign is a natural fit for us.
“As our title partner, we work closely with Aviva on so many areas and we are delighted to be working with them to promote inclusion in our sport by supporting Rainbow Laces.”
Aviva is part of TeamPride, a coalition of a group of major global organisations committed to making sport everyone’s game by supporting Stonewall’s Rainbow Laces campaign.